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Space Property Maintenance specialises in annual maintenance contracts for commercial and domestic properties. With over 30 years of experience in this ever-changing London property market, they supply a complete property service from annual maintenance for offices and private houses.
The Google Ads account was set up to generate website traffic rather than to generate leads. The audience that was being targeted was also different from what he desired, he mostly wanted to advertise his commercial services as this drives more revenue for the business. We needed to overhaul the account setup and structure completely.
We started by creating new conversion actions from scratch directly from the website form, call tracking, and setting up GA4.
A thorough deep dive and analysis of high-performing keywords gave us the platform to set the account up for success. We also created a negative keyword list based on undesired traffic. We opted for razor-sharp location targeting for optimal performance.
In this stage, we created a general campaign to test the CPCs, ad copy, and lead quality. With the data we gathered, we created a campaign structure that focused primarily on exact keywords in the commercial space, a call-only ad, and a campaign with a small budget to remain visible on service-based queries.
We live by data so we constantly review the metrics of the campaigns, making adjustments throughout the high and low seasons.
Setting the foundation and creating structures based on data, gave Space Design a new powerful lead generation tool that they never had before.
Noel, Owner of Space Design Maintenance
Let's meet to discuss how we can help you and your business. It's free; in the worst-case scenario, you walk away with some free value on tackling digital marketing.
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